Images courtesy of and Getty Images

 Images courtesy of and Getty Images

The Heineken Cup is back... almost

The EPCR have announced Dutch beer company Heineken as title partner of the Champions Cup from next season.

The tournament - won by Leinster for a fourth time this season - will now be known as the Heineken Champions Cup.

The premier rugby tournament in Europe was known as the Heineken Cup from 1995 until 2014, when the ERC was replaced by the EPCR as French and English clubs flexed their muscles and sought the restructuring of a tournament won by Irish provinces five times in seven seasons, between 2005 and 2012.